More on Origami

The buzz on Origami is unlike any that I’ve seen around a Microsoft product in recent memory. Great to see. Let’s hope that the final product(s) meet some of the expectations that are being set. Engadget provides a little dose of reality to quell the hype here- Origami refolded: here’s what we know.

One big lesson here for Microsoft marketers is that something doesn’t necessarily have to be “super secret” to be considered buzz-worthy or cool. In other words, you don’t have to market the way that other company does…