Sony versus Apple

PC World: "Sony is preparing to take another swing at Apple Computer's iPod digital music player."

This is interesting news, but I wonder how much of a "full solution" to portable music and media management Sony will offer and how consumer friendly it will be. Does anyone really want the Sony versus of iTunes or Windows Media Player? I'm not really sure yet. After their rootkit issues I'm not sure how excited anyone will be to rush out and buy media players from Sony only to find out after the fact the influence that Sony Media may have had on the product.