PayPerPost causes an uproar- that’s a good thing
PayPerPost is a new blogging service that helps connect advertisers and bloggers to engage in conversations about products and services. Is this a good or bad thing? Well, it depends on who you ask.
Scoble notes that he won’t use PayPerPost (or if he does he’ll disclose) and goes on to talk about the blogger/journalist payola that has become so common in the industry (free phones, A/V equipment, computers, etc.). I think Shel Israel (Scoble’s Naked Conversations co-author) goes over the top in wishing that PayPerPost fail without seeing the results of the new service. Still, there is a lot of interest and debate surrounding the service. TechCrunch reviewed PayPerPost but notes that the site “does not accept payment for posts”. The buzz abounds.
I think that PayPerPost can be a very good thing if people disclose what they’re doing and provide genuine feedback on the products and services. Why not get the benefit of advertiser support to write about a product, service, or issue that you care about? In this case, I’m testing the PayPerPost service and disclosing that fact as part of the post. I’m doing this for two reasons- first to be above board with respect to the nature of this post and second to see if disclosure disqualifies me from receiving credit from PayPerPost. I can assure you that I’ll post an update soon.
I recommend that anyone interested in monetizing their blog go check out this service and form their own opinion.
UPDATE- PayPerPost paid me today for this entry.