July 2, 2006...8:09 pm
PayPerPost causes an uproar- that’s a good thing
PayPerPost is a new blogging service that helps connect advertisers and bloggers to engage in conversations about products and services. Is this a good or bad thing? Well, it depends on who you ask.
Scoble notes that he won’t use PayPerPost (or if he does he’ll disclose) and goes on to talk about the blogger/journalist payola that has become so common in the industry (free phones, A/V equipment, computers, etc.). I think Shel Israel (Scoble’s Naked Conversations co-author) goes over the top in wishing that PayPerPost fail without seeing the results of the new service. Still, there is a lot of interest and debate surrounding the service. TechCrunch reviewed PayPerPost but notes that the site “does not accept payment for posts”. The buzz abounds.
I think that PayPerPost can be a very good thing if people disclose what they’re doing and provide genuine feedback on the products and services. Why not get the benefit of advertiser support to write about a product, service, or issue that you care about? In this case, I’m testing the PayPerPost service and disclosing that fact as part of the post. I’m doing this for two reasons- first to be above board with respect to the nature of this post and second to see if disclosure disqualifies me from receiving credit from PayPerPost. I can assure you that I’ll post an update soon.
I recommend that anyone interested in monetizing their blog go check out this service and form their own opinion.
UPDATE- PayPerPost paid me today for this entry.
3 Comments
July 2, 2006 at 8:56 pm
[...] So has Randy –but he’s an advocate [...]
July 12, 2006 at 11:05 pm
Interesting and controversial. Notice that most of the people against it are those with reputation.
Are they worry that using such service will decrease their credibility? Or are they worry that the “power” to sell gets spread out?
Small timer like me welcome it as another revenue source.
Now if only Payperpost start accepting non-US bloggers.
July 20, 2006 at 9:06 am
[...] The launching of PayPerPost was initially seen as a boon for spam bloggers, blogging bots and scam blogs designed specifically to generate advertising dollars without any unique content or true audience. I posted my thoughts on PayPerPost a while ago as part of their offer to pay bloggers to do so. When I made my post, I fully disclosed what I was doing and waited to see what would happen. Following that post, it was approved and I’m due $10 later this month. My thoughts were, and still are, that this system, when properly disclosed, is a reasonable way for bloggers to make money and for advertisers to promote products. Still, many critics remained. [...]
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