The launching of PayPerPost was initially seen as a boon for spam bloggers, blogging bots and scam blogs designed specifically to generate advertising dollars without any unique content or true audience. I posted my thoughts on PayPerPost a while ago as part of their offer to pay bloggers to do so. When I made my post, I fully disclosed what I was doing and waited to see what would happen. Following that post, it was approved and I’m due $10 later this month. My thoughts were, and still are, that this system, when properly disclosed, is a reasonable way for bloggers to make money and for advertisers to promote products. Still, many critics remained.

Today, there was an e-mail from PayPerPost on their recent updates to their policies regarding blogs from which they’ll accept submissions. As a result, they’re going to start implementing a ranking process for blogs to determine which blogs can take on which advertising offers. I think they’re getting close here- if they’d add some kind of disclosure to their process I’m sure that nearly all of the critics would go quiet. The PayPerPost blog commented on disclosure recently although they haven’t made any moves to require disclosure at this point. I’ve posted the letter here in its entirety:

Thank you for joining PayPerPost as a blogger. The first few weeks of PayPerPost have been nothing short of amazing and I thank you for your understanding as we grow. We will soon be implementing a slew of new features to better serve both you and our advertisers. Be on the look out for Beta 2 soon.

Today we updated our polices and usage agreement. We suggest you visit the site and review the terms. The biggest update of note is we will no longer be accepting blogs from blog for money advertising sites such as blogcharm, bloggerparty and writingup.com. Postings of this nature made from July 19th on will no longer be accepted. Previous posts will be honored and paid.

This issue revolves around quality. Remember, it is the advertiser who is putting money in your pocket. No advertisers…no money. Advertisers expect a quality post (positive or negative) on a quality blog that doesn’t exist solely to generate revenue. The Beta 2 version of PayPerPost.com will center around quality assurance. We will be ranking each approved blog posting based on quality of the post and the overall quality of your blog. Bloggers with higher quality rankings will eventually see more opportunities with higher payouts. Bloggers who consistently rank low will be automatically removed from the program.

Please do not confuse quality with content. You are still free and encouraged to speak your mind on the opportunities presented. We will be looking at the frequency of blog updates, the effort put into each posting, blog aesthetics and the comments others post on your blog. Our goal is to separate the true bloggers from the bots, spammers and no effort bloggers.

We appreciate your understanding as we make adjustments to the system. If you have any questions please direct them to this email address.

Regards,

Ted Murphy

Founder/CEO