Don Norman of jnd.org: “Marketing rules – as it should, for a company that ignores marketing is a company soon out of business. Marketing experts know that purchase decisions are influenced by feature lists, even if the buyers realize they will probably never use most of the features. Even if the features confuse more than they help.
Yes, we want simplicity, but we don’t want to give up any of those cool features. Simplicity is highly overrated.”
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