Michael Gartenberg: “What is an enthusiast evangelist? Our job is to find, engage and work with enthusiasts and other influencers and show them all the cool stuff that Microsoft is doing. In short, it’s our job to act as the bridge between Microsoft and end users.”

I’m not sold on “enthusiast evangelism” yet. To me, this is just a different way to describe our breadth marketing efforts. And there is certainly nothing wrong with that, but at the end of the day its still just marketing our products to the general consumer and/or end-user. What am I missing here?