Home > Google > NYT fluff piece on 20% time- Is this really news?

NYT fluff piece on 20% time- Is this really news?

The New York Times has a fluff piece on Google’s “20% time” this weekend. While this concept of “slack” time isn’t new in our industry (remember Tom DeMarco anyone?), it definitely isn’t new at Google. Joe Beda, a former Microsoft engineer, wrote extensively about 20% time in March of 2005. The Official Google Blog has included multiple mentions of 20% time, including one back in May of 2006 related to keyboard shortcuts in GMail. So how is this news? I think the answer is that it isn’t.

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  1. Sachin Balagopalan
    October 21, 2007 at 12:28 pm

    Very interesting…

    http://tinyurl.com/23z3vo

  2. Steve Chester
    November 11, 2007 at 10:20 pm

    It may not be news to those who keep up with Google, but now that the strategy has some longevity behind it, it’s understandable that the NYT thought non-tech-oriented fields might find it interesting.

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