Gundotra says “[f]ollow the mobile user”
Vic Gundotra: “Worldwide phone penetration continues to climb at a break-neck pace, with over 4 billion mobile subscribers at last count. (In comparison, the PC industry is forecasted to see its sharpest unit decline in history.) Prevailing economic conditions will accelerate this trend, as users consolidate pricey communication services into cost-effective, all-in-one mobile devices. And for the first time ever, half of all new connections to the internet will come from a phone in 2009.”
While it may seem obvious many, Vic argues (with significant data to support his case) that flat-rate data plans and the continual evolution of the search experience on mobile phones will be key to satisfying Web users. With the role of the PC in flux and form factors under dramatic shift, the rise of mobile phones supporting web access is undeniable. Both corporate and personal use of mobile Web is growing significantly and to many the mobile Web is their primary access to the internet for both business and personal data.
Glad to see Vic’s article and looking forward to more from him at Google- he’s been too quiet over the past few years.